Electrovent / Electrolaser
Electovent is a leading solutions-driven South African, Cape Town-based manufacturer of approved HVAC components. The company supplies SABS and fire-certified approved airtight doors, fire, smoke, control and non-return dampers.
Under the umbrella of Electrovent, a secondary company has been established - Electrolaser - providing laser cut products. In association, both companies provide dependable, high-quality products promptly and at market-appropriate prices to the construction sector. This commitment ensures peace of mind regarding compliance with building safety regulations, reinforcing the overall dedication to delivering efficient solutions for the industry.
Discovery & basic strategy
Brand development
Logo & ID systems
Brand style guide
Collateral - print
Product photography
Challenge
Electrovent sought comprehensive visual assets, commissioning product photography and brochures to showcase their product range.
A logo design was commissioned for Electrolaser, aiming for an aesthetic connection to Electovent while maintaining a distinct identity to establish itself as an independent entity in the market.
Outcome
The result encompasses a unified Electrolaser logo that harmoniously integrates with the existing brand.
Additionally, a detailed brand style guide has been created, ensuring a cohesive and consistent market presence for both Electrovent and its subsidiary companies.
This style guide has been applied to design print collateral accordingly.
"Your strategic insights and innovative ideas have helped us stay ahead of the competition and achieve our marketing goals."
"Tonya, I am writing to express my sincere appreciation for your exceptional marketing services. Your professionalism, creativity, and dedication have been instrumental in the success of our recent projects, particularly with generating technical documentation for our actuator range.
Your ability to understand our target audience and develop concise, accurate and easily understandable technical documents has resulted in a significant increase in brand awareness and customer engagement. Your strategic insights and innovative ideas have helped us stay ahead of the competition and achieve our marketing goals.
I am particularly impressed with your ability to adapt to changing market conditions and quickly pivot strategies when necessary. Your flexibility and willingness to go the extra mile have been invaluable to our team.
I would also like to commend your excellent communication skills and your ability to work effectively with cross-functional teams. Your positive attitude and collaborative approach have created a productive and enjoyable work environment.
Thank you for your outstanding contributions to our organization. I look forward to continuing our successful partnership in the future."
MARK STANFORD - Managing Director.
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