Branding is important because not only is it what makes a memorable impression on consumers, it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer.


The logo is the most important element of branding, especially, as it is essentially the face of the company. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived across all media platforms.


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