Nicolaas, is a abstract expressionist artist, who draws inspiration from introspective contemplation, infusing his creations with a profound depth of thought. His artistic expression is characterised by a lyrical, atmospheric, and ethereal quality, employing sweeping strokes of large brushes to evoke emotion rather than striving for intricate realism.
Discovery & basic strategy
Logo & ID systems
Collateral - print
Product & video photography
Social media Instagram.
Nicolaas Roos, Artist
Create and develop a brand for Nicolaas, reflecting his abstract expressionism into a cohesive visual identity. Capturing his distinctive essence, and ensuring resonance in diverse markets. The process required a nuanced approach to convey the profound depth of his thought-provoking art.
The branding design has been meticulously crafted to communicate the tranquil and serene essence inherent in Nicolaas's art. Through collaborative efforts we committed to continuously capturing the distinctive personality that defines his brand. These efforts heightened the recognition of his artwork cultivating engaged art enthusiasts, attracting buyers from both local and international markets.
"It has been very beneficial for the growth of business as its front face, which became classy, professional, and high quality, lifting it to a different level."
"We started working together in 2021 just after Covid when we realized the need for a professional person to do our website, Facebook and Instagram. The result is that we can successfully integrate all three.
It has been very beneficial for the growth of business as its front face, which became classy, professional, and high quality, lifting it to a different level. Tonya is very thorough with an acute attention to detail. Tonya is on top of new trends on social media and does extensive research before every new project.
We constantly receive compliments from friends and clients who follow us, which shows that our postings are successful. It is also reflected in the number of followers and respondents. We also generate substantial sales from our posts. People see my work in galleries and then go to my website, Facebook, or Instagram to read more or view pictures of my work. It also works well for clients from overseas who cannot see my work in a gallery.
Tonya is a qualified photographer and we know that good quality pictures are essential for selling via the internet. She is also a qualified graphic designer.
Thanks Tonya! It has been an enjoyable and fun journey and we look forward to a long working relationship."
NICOLAAS ROOS - Artist.